Flooring Liquidators’ Magento-Powered CMS & E-Commerce: A Custom, High-Performance Solution

 Project Overview 

Our client, a leader in the flooring industry, needed an e-commerce solution that could handle the complexities of their operations, including large-scale data management, seamless transactions, and regional store management.

The primary goal was to create a robust platform that ensured flawless functionality across orders, payments, invoices, and shipping processes, enabling their business to scale without disruptions.

Key Technologies & Tools 

The project was built on Magento, leveraging its flexibility and scalability. To address the client’s unique needs, we developed several custom APIs and implemented notable extensions such as:

• Data Import Automation Module: Automates daily imports from RollMaster ERP to keep the site up-to-date with minimal manual intervention.

• Custom Shipping Integration: Built a tailored FedEx shipping solution to accommodate specific logistical requirements.

The Solution 

Our team adopted a multi-faceted approach to overcome these challenges:

1. Data Synchronization: We developed an automated data import module to integrate and update RollMaster ERP data daily. This ensured accuracy and reduced the risk of manual errors.
   
2. Performance Optimization: To enhance site performance, we implemented a CDN, optimized images using the WebP format, and refined caching mechanisms.
   
3. Custom Features:
   Developed IP-based functionality to personalize the user experience, such as displaying the nearest store based on location and applying regional restrictions where necessary.
   Built an intuitive UI that streamlined the customer journey, enhancing usability and satisfaction.