RíjuiceCMS & eCommerce Solution with Shopify

Project Overview 

Ríjuice, a premium cold-pressed juice brand in the health and wellness industry, sought to elevate its online presence.

Their goal was to create a visually compelling and user-friendly eCommerce platform that not only highlighted their artisanal juices but also streamlined purchasing for both individual and subscription-based customers.

Athenaworks was engaged to deliver a Shopify-based solution that aligned with Ríjuice’s commitment to health and sustainability.

Key Technologies & Tools 

• Platform: Shopify
• Frameworks: Liquid, HTML5, CSS3, JavaScript.
• Integrations:
  – Recharge Subscriptions: Liquid, HTML5, CSS3, JavaScript.
  – Klaviyo: Email marketing and customer engagement.
  – Google Analytics & Facebook Pixel: Performance tracking and retargeting.
  – Shopify Payments & PayPal: Secure payment processing.

 The Solution 

Athenaworks approached these challenges with a focus on innovation and user-centric design:

1. Custom Shopify Theme: Designed a vibrant, visually engaging theme aligned with Ríjuice’s branding.

2. Subscription Optimization: Integrated Recharge to streamline recurring order processes.
3. Enhanced Engagement Tools: Integrated Klaviyo for targeted email campaigns and analytics tools to track key metrics.
4. Interactive Features: Developed a “Build Your Own Juice Box” tool, allowing customers to personalize their orders, boosting engagement and satisfaction.

5. Promotional Capabilities: Built a custom landing page for limited-time offers and subscription plans, enhancing marketing flexibility.g strict compliance. Instead, it relies on de-identified MRNs to ensure privacy.

Results and Impact

The new platform delivered significant business value:

• • Sales Growth: Online sales increased by 25% within two months post-launch.
    
  • Boosted Subscriptions: Subscription orders rose by 40%, driven by the intuitive recurring order process.
    
  • Improved Engagement: A 20% reduction in bounce rate, attributed to faster load times and enhanced navigation.
    
  • Customer Loyalty: Enhanced retention through personalized features like the juice box builder and improved subscription management.